“Grand Theft Auto (GTA) VI” is poised to debut this fall following a long period of will-they-won’t-they speculation from its fanbase, likely catapulting shares of its owner Take-Two Interactive Software to new heights, according to BTIG. The investment firm initiated coverage of the entertainment name with a buy rating. It also put a $290 price target on shares, suggesting 20% upside from Tuesday’s close. “Later this year, Take-Two is scheduled to release the next installment of its most important and commercially relevant global gaming franchise – ‘Grand Theft Auto VI,”‘ analyst Clark Lampen said Wednesday in a note to clients. “We expect the title to catalyze a sustainable, multi-year improvement in earnings power for the enterprise … [and] there is precedent for multiple expansion throughout the pre-release marketing cycle.” The game is slated for release Nov. 19 after facing a number of delays that pushed its debut back by several years. Its developer, Rockstar Games, will begin accepting pre-orders for the video game, which will be priced at around $80, the company said Wednesday in a statement. The latest installment in the GTA series is poised to create a windfall for its developer Rockstar Games, boosting shares of its owner Take-Two Interactive, if history is any indication. Its predecessor, “Grand Theft Auto V,” has sold millions of units worldwide since its release in 2013. “We see a path to a higher share price over the balance of the year, which underpins our Buy rating and price target,” Lampen wrote. BTIG’s call falls in line with consensus on Wall Street. Of the 32 analysts covering Take-Two, 30 have a buy or strong buy on the stock, LSEG data shows. Earlier this month, Piper Sandler also initiated coverage of Take-Two , assigning the stock an overweight rating. Shares of the videogame maker have fallen 5% in 2026. However, the stock has jumped more than 6% over the past five days as anticipation for GTA VI has continued to build.
